Did We Just Spot Serena Williams Wearing Our Sports Bra?!

I had to do a double take…

Scrolling through Instagram today, I spotted an image that stopped me in my tracks. There was Serena Williams, one of the greatest athletes of all time, inside a cryotherapy chamber, wearing what looks like our MAAREE Solidarity Sports Bra.

NO. WAY.

For those asking what sports bra does Serena Williams wear, it looks a lot like ours, and that’s enough to make our week.

I am BLOWN AWAY.

Why This Moment Means So Much

At MAAREE, we’ve always been about supporting women to reach their potential. Physically, emotionally, and mentally. Our sports bras were designed to empower women at all levels of activity, from Sunday joggers to elite athletes.

So when a global icon like Serena Williams - someone who’s shaped the conversation around power, motherhood, sport, and womanhood - appears to choose our bra in a performance setting, I can’t help but feel proud.

Serena Williams Cryotherapy chamber in Maaree sports bra

The now-viral image shows Serena in a sleek, supportive bra inside a cryotherapy chamber, a recovery method used by top athletes. The Solidarity Bra she appears to be wearing is built for that exact kind of high-performance environment. If you’ve been searching for the sports bra spotted on Serena Williams or Serena Williams cryotherapy outfit, I think you might just be looking at it

Whether intentional or coincidental, this moment means the world to my small, female-founded brand.

About the Solidarity Bra

The bra Serena was seen wearing looks exactly like our Solidarity Sports Bra in Black, our award-winning, high-impact bra featuring:

Overband® Technology to reduce upward motion
8 points of adjustability for a customised, no-chafe fit
Designed and tested by women, for women
Available in 54 sizes, with inclusive support across the range

It’s the same bra trusted by professional rugby, football, and netball teams and by thousands of women who’ve told us it’s the most supportive and comfortable bra they’ve ever owned.

Maaree Solidarity sports bra in forest green

Dear Serena – If You See This…

Thank you.

You’ve reminded me why I do what I do: to create meaningful support for women who push boundaries.

Your strength, resilience, and voice have shaped women’s sport and inspired generations. If that really is the MAAREE Solidarity Sports Bra, I am deeply grateful.

Join the Movement

Curious to try the bra that’s possibly made its way into Serena’s fitness rotation?
Explore the Solidarity Sports Bra – the same high-impact support trusted by professional athletes, and maybe even Serena herself.
(We’ll let you decide.)
Where to buy Serena Williams’ sports bra? Maybe right here.

No matter your sport or starting point, you deserve support that performs.

Let’s keep lifting each other up. Women supporting women!