Skip to content


Your cart is empty

Group of women standing outside in just their bras.

Radiologists Rally to Abolish VAT on Bras – What You Need to Know!

In a groundbreaking move, radiologists are spearheading a campaign to eliminate VAT (value added tax, which is 20% in the UK) on bras, recognising them as vital tools for women's health and well-being. At MAAREE, we're proud to support this initiative, understanding first-hand the profound impact that properly fitting bras, sports bras in particular, have on women's lives. We receive daily feedback from women all over the world claiming how much a new sports bra has helped them and how it's removing barriers for them to lead healthier lives.

Join us as we delve into this important movement and why VAT-free bras are crucial for women everywhere.

The Radiologists' Call to Action

Recent headlines have been dominated by the rallying cry from The Society of Radiologists, advocating for the removal of VAT on bras. They argue that bras are not just fashion accessories but essential garments that directly impact women's health. According to a report by The Times, radiographers are emphasising the importance of properly fitting bras in preventing breast pain, discomfort, and even tissue damage. This campaign aims to alleviate the financial burden on women and promote better breast health across the UK.

MAAREE Supports the Cause

As a brand committed to empowering women through superior fit, comfort, and support, MAAREE stands firmly behind the push to abolish VAT on bras. We recognise that VAT-free bras are not just a matter of affordability but a crucial step towards promoting women's health, well-being and reducing that ever-present gender participation gap in sport.

You may have heard our founder, Mari, discussing this very subject on BBC Radio Wales this morning. If you did, you heard us speak about how we know that good quality, high-performing sports bras are more costly to make, as they are more technical and have more depth to their construction. Eliminating that 20% tax will allow us to reduce the recommended retail price (RRP) of the bras and get this essential item into more women’s hands.

Two happy women standing at a cash register in a lingerie shop

The Impact on Women's Lives:

The implications of VAT on bras extend far beyond financial constraints – they directly affect women's health and quality of life. Ill-fitting bras can lead to a range of issues, from back pain and shoulder discomfort to skin irritation and restricted movement. By eliminating VAT on bras, we can make properly fitting, high-quality bras more accessible to women of all backgrounds, ultimately improving their comfort, confidence, and overall well-being.

Positive Impacts of Removing VAT on Bras:

These are areas that we feel that will benefit positively from the removal of value added tax (VAT) on bras:

  1. Reducing the gender gap in sports participation
  2. Removing barriers to entry for women to lead active lives
  3. Stop girls from dropping out of sports at they hit puberty
  4. Decrease the amount of time that women hold onto old bras
  5. Help reduce the impact of things that disproportionally affect women compared to men
  6. Fewer injuries, discomfort, skin irritation and ill-fitting sizes

Join the Movement with MAAREE:

As the campaign to abolish VAT on bras gains momentum, we invite you to join us in advocating for change. Whether you're a radiologist, a fitness enthusiast, or simply someone who believes in women's health and empowerment, your voice matters in this important conversation. Together, we can work towards a future where every woman has access to bras that support her active lifestyle and contribute to her overall health and happiness.

Question for Our Readers:

What are your thoughts on the removal of VAT on bras? Share your thoughts and join the conversation below!

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

Scottish Squash & MAAREE

MAAREE Launches Partnership with Scottish Squash

We're so thrilled to announce our latest partnership to join us on our 'Supported By MAAREE' program!

Read more